Historically, SEO has lived in a little black box as a weird tactic that gets you more traffic. And, if you’re lucky, you get some more sales out of it. At least, that’s what many people think. However, with the dawn of Google moving more and more towards creating a search EXPERIENCE as opposed to […]
In this bonus free training, I run through how the modern customer journey actually mirrors the modern SEO strategy. In this training, I cover: How your customer’s emotions should be considered when you are optimizing your website. What technical considerations should be made and why. Why it’s not just about SEO any more… The purpose […]
I gotta say that writing this blog post was a fun weird trip down memory lane. When you’ve been an SEO Consultant for as long as I have, you see a lot of funny things where people are trying to game Google, all of which is doomed to fall flat on its respective face. If […]