What is the future of SEO? It’s a question that many marketers ask themselves when they are trying to figure out what direction their digital marketing campaigns should take. There are so many changes happening in the world of search engine optimization, and it can be hard to keep up with which trends matter most. […]
Personally, I’ve been doing SEO since 2006, which means I’ve seen a lot of so called “SEO Experts” come and go over the years. The people that like the “hustle” of something new and sexy. For a while, SEO was all about the latest technical advances, tools, and all kinds of other shiny objects. But, […]
In the world of online retail, there’s one objective: sell more products online. This is often accomplished by using quick win marketing tactics like Facebook ads and Google ads so that you can see profit quickly, which is great. Often though, this negates the long term benefits that can be seen from a well thought […]
Launching a new website can be an exciting experience, but it can also feel overwhelming. There are many things to consider when launching a site for the first time – including SEO! In this blog post, we will discuss how to launch your website with SEO in mind from the ground up. I’ll share insights […]
Wouldn’t it be great if every single visitor to your website became a customer? While the likelihood of everyone converting is highly unlikely, it’s worth noting that it is totally possible to increase your conversion rate before your traffic increases. This is what happens when you know the power of conversion rate optimization and use […]
It’s frustrating to be a website owner who doesn’t understand the basics of SEO. You’re frustrated because you don’t know what you should do and why. You want your site to rank on Google, but all the tutorials are either too basic or too complicated. It feels like nobody understands your situation! This blog post […]
Google has made it crystal clear that they are committed to delivering the best results possible for people that are searching. In the past, SEO could be considered an act of manipulation. Do “X”, rank for “Y”. It was a basic math equation. However, the one thing that has evolved the most in the world […]
The Surprisingly Simple SEO trick Wikipedia uses to rank for damn near anything on Google. If you’ve ever searched for anything on Google, you’ve probably seen something from Wikipedia among all of the other results. It’s easy to create excuses why they rank so well (and I’ve heard them all)… “Oh… they have a kajillion […]
It’s Monday morning. That feeling of existential dread sets in.. “I have to look at Google Analytics.” That dread is typically caused by the fact that there is a MOUNTAIN of data in there. Data geeks like me LOVE the fact that there is so much information in one place. But, if you have other […]
We all know the excitement that comes with a new website. We get to fix all of the usability issues we’ve known about, we get to make it faster, we create an overall better experience for our customers. And maybe… Just Maybe… We’ll improve the conversion rate! That’s always the intention any way. But, to […]
